Market Size

Overall growth: According to the China Report Hall, the size of the Chinese clothing market is expected to exceed 4 trillion yuan by 2025, reaching around 4.2 trillion yuan, with an average annual growth rate of around 5%. Online sales channels will account for over 60%, becoming the main driving force for market growth.

Regional growth: With the advancement of regional economic integration, it is expected that the clothing consumption growth rate in the central and western regions will increase to 8% by 2025.

Segmented growth of China-Chic: China's China-Chic apparel market will reach more than 220 billion yuan in 2024, and is expected to reach 250 billion yuan in 2025. According to the data of an e-commerce platform, the sales volume of China-Chic Garments has increased by more than 200% year-on-year since January 2025.

fashion trend

Commuting style: Minimalist lazy style, elegant old money style, and power neutral style are representative, with simple knitwear, elegant skirts, wide shoulder suits, loafers, and other main items.

Trendy and trendy: Combining styles such as tannin, new Chinese, vacation, American retro, and workwear, elements such as Chinese floral prints, linen materials, animal patterns, neutral tones, stand up collars and clasps, and lightweight textured fabrics are popular.

Pioneer Technology: From high elasticity fabrics and turbo designs to color blocked shoulder inserts and thick sole height increases, this type of outfit exudes a cool feeling of "mecha", with hot items such as assault jackets, functional jackets, spicy girl vests, irregular skirts, mecha dad shoes, etc.

consumer demand

Functional demand is prominent: Consumers are paying more attention to the functionality of clothing, with sunscreen ranking first. Sunscreen clothing and accessories are leading the market growth, and multifunctional sunscreen clothing with added coolness, breathability, and lightweight is favored.

Diversified adaptation scenarios: The fashion clothing market with sports elements is heating up, with high popularity of basketball and football elements, fast growth of tennis, golf and other elements, and diversified Sporty Chic styles.

Material and fabric are highly valued: Consumers value the texture of fabrics, such as sheer, satin, silk and other fabrics that are full of transparency and luster, which are widely used in women's clothing. The combination of earthy tones and lightweight materials such as silk and linen is popular.

Style and style preferences: In one piece dresses, styles such as Qianjin style, camisole, New Chinese style, and lace hollow out are preferred; The popularity of silhouette casual pants such as banana pants, skirt pants, and work pants continues.

Technology and Innovation

Application of intelligent technology: AI technology is applied in the field of e-commerce shopping, bringing more convenient and personalized consumption experience. Clothing enterprises can use AI for design, marketing, etc.

New materials and processes: Dual effect Sorona ®  The application of new materials in clothing not only promotes environmental protection, but also provides a better wearing experience. The manufacturing process of clothing continues to innovate, improving quality and production efficiency.

Industry Strategy

Strengthen supply chain resilience: Improve response speed through digital management and intelligent production, and diversify production bases to avoid geopolitical risks.

Channel optimization and online transformation: Accelerate the layout of new channels such as live streaming e-commerce and private domain traffic, while optimizing offline store experience and improving single store efficiency.

Brand differentiation and internationalization: Sports and outdoor brands consolidate their advantages through technological iteration and diversified scenarios, high-end clothing brands enhance their design capabilities and brand premiums, and expand into emerging markets through cross-border e-commerce.