China-Chic clothing brand has the following specific innovative measures in design:

Innovative application of traditional elements

Classic pattern reconstruction: recombining, transforming, or simplifying traditional classic patterns such as Ruyi patterns, Hui patterns, and Yun patterns to make them more in line with modern aesthetics. The 2024 autumn/winter collaboration series by Biyinlefen takes inspiration from palace artifacts and innovatively interprets and reconstructs traditional elements.

Storytelling pattern creation: Creating patterns based on historical stories, myths and legends, such as presenting scenes and characters from stories like Journey to the West in the form of modern illustrations on clothing, giving clothing rich cultural connotations and narrative value.

Integration of process technology innovation

Combining intangible cultural heritage techniques with modern crafts: applying intangible cultural heritage embroidery techniques such as Su embroidery, Shu embroidery, and silk embroidery to the partial decoration of modern clothing, such as collars and cuffs, and combining them with modern cutting and sewing techniques. Suzhou Shangjiukai Silk Technology and Culture Co., Ltd. has invested heavily in the renovation of digital jacquard rapier machines, achieving mass production of Song brocade.

New technology application: Using 3D printing technology to produce three-dimensional decorative parts of clothing, such as buttons, accessories, etc., or using laser cutting technology to accurately hollow out, carve and other treatments on clothing fabrics, increasing the sense of technology and delicacy of clothing.

Innovative development of fabrics

Traditional fabric improvement: Traditional fabrics such as Xiangyun yarn and Song brocade are improved through special finishing techniques to enhance their wrinkle resistance, softness, and other properties. Shangjiukai Company has developed elastic Song brocade, which significantly improves the wrinkle resistance, color rendering, and comfort of the fabric.

Combination of new fabrics with traditional elements: combine new fabrics with modern functions with traditional elements, such as printing traditional patterns on outdoor fabrics with waterproof and breathable functions, and develop clothes that are suitable for modern life scenes and have China-Chic style.

Pattern and Style Innovation

Integration of Chinese and Western Styles: Integrating the loose and introverted Chinese style with the slim and three-dimensional cut Western style, such as combining the Chinese standing collar with the Western style lapel to create a unique collar design.

Combination of daily and traditional styles: integrate elements of traditional clothing into daily T-shirts, sweaters, jeans and other styles, such as adding buttons on T-shirts or embroidering traditional patterns on jeans, making them a daily wear item with China-Chic characteristics.

Innovative color matching

Modernization of traditional colors: On the basis of retaining classic colors such as traditional Chinese red, blue and white, and glass yellow, adjust the saturation and brightness of colors to make them more modern and fashionable, such as using low saturation Morandi color scheme to match with traditional colors.

Cross cultural color fusion: Integrating popular colors from Western fashion with traditional Chinese colors, such as combining Pantone's annual popular colors with traditional Chinese colors to create innovative color matching schemes.

Innovation in design methods

Application of AIGC technology: Utilizing AIGC technology to create a creative design platform for pattern generation, color matching, and other design work. The team from the School of Fashion at Zhejiang University of Technology utilized AIGC technology to develop and design themed silk patterns that showcase Chinese cultural IP, such as "Zhejiang Civilization" and "Silk Road Civilization".

Digital design and virtual display: With the help of 3D virtual design software, virtual design and display of clothing can be carried out, allowing consumers to experience the effect and wearing experience of clothing through online platforms, and to adjust and optimize in a timely manner based on consumer feedback.