culture

Increased cultural confidence: With the country's emphasis on and promotion of traditional culture, people's sense of identity and pride in Chinese traditional culture has been rising, and they are more and more willing to show their love and support for traditional culture by wearing China-Chic costumes. This cultural confidence provides an internal driving force for the market.

Rich cultural connotation: China-Chic costumes carry profound Chinese cultural heritage, such as traditional patterns, colors, processes, etc., which can make consumers feel unique cultural charm and meet people's needs for cultural consumption.

At the consumer group level

Leading by young groups: the post-95s and post-00s have become the main consumers. They pursue individuality, fashion and cultural connotation. China-Chic costumes have both traditional cultural elements and fashionable designs, which meet their aesthetic and self expression needs.

Consumer group expansion: The audience of China-Chic Clothing is no longer limited to young people, but expanded to all ages. The richness of family parent-child clothing, middle-aged and elderly styles, etc., has expanded the consumer group and laid the foundation for the growth of market scale.

Market supply level

Brand active innovation: Numerous brands continuously explore traditional cultural values, cleverly integrate traditional elements with modern fashion, and launch diversified and personalized products, such as improved Hanfu and new Chinese style clothing, to meet the needs of different consumers.

Quality and process improvement: The enterprise pays attention to improving product quality, and constantly improves in fabric selection, manufacturing process, etc. At the same time, the application of intelligent manufacturing and other technologies has improved production efficiency and product quality, and enhanced the market competitiveness of China-Chic Clothing.

Frequent cross-border cooperation: China-Chic clothing brand has carried out cross-border cooperation with brands or IPs in other industries, launched co branded products, such as animation, film and television, games, etc., and expanded market space and improved brand popularity with the help of the partner's fan base and influence.

Marketing communication level

Social media help: social media platforms such as Weibo, Tiktok and Xiaohongshu have provided a wide range of communication channels for China-Chic Clothing. Consumers have formed a good reputation through sharing clothing, exchanging ideas, etc., which has stimulated more people's purchase desire.

Promotion of e-commerce platform: e-commerce platform provides convenient sales channels for China-Chic Clothing, reduces sales costs and expands sales scope. At the same time, the platform has provided strong support for the sales of China-Chic clothing by holding promotional activities and setting up China-Chic special areas.

Policy support level

Industrial policy guidance: Relevant government departments have introduced a series of policies to support the development of domestic "trendy products", promote the integration of traditional culture and modern industries, encourage enterprises to strengthen brand building and innovative design, and create a favorable policy environment for market development.

Promotion of cultural activities: cultural festivals, intangible cultural heritage exhibitions and other activities held around the country provide a platform for display and promotion of China-Chic clothing, so that more people can understand and contact China-Chic clothing, and promote market consumption.